What’s your why?
I am regularly faced with pressing needs to get things rushed through when designing a brochure or doing some website tweaks or even to just consider a process for how people progress through the organisation. I have to constantly ask myself, the same question in different ways…What’s the why? Why are we having something designed like this? Why do we want to start a new program? Is it just because of a need, or is just because of a request from someone, stick to your guns and ask yourself… Why? Not to be rebellious, but to simply query to the process of the decision. If everyone can be clear of the process, then the what gets answered by the why.
If the purpose is just to fulfil a need and does not fit into your ‘Why’, one has some choices to make. If one does make choices without first understanding the purposes, then what is likely to happen, is people will get frustrated in the process, and before too long, the why is just a distant memory and has given into a complex process of choices that ends up being confusing for all people involved.
Looking at organisations that strive for simplicity, the ‘Why’ is the paramount question before any process is executed. So next time one is faced to urgently implement a new process, ask yourself what is the ‘why’ behind the ‘what’?



